MAINE, USA — While Maine is known for its summer tourism rush, more and more visitors are opting to visit during winter months, a new report suggests.
While summer remains a peak season, the Maine Office of Tourism reports a 9.3% increase in winter visitors this past year, despite a 9% drop in summer tourism this summer.
"It’s kind of a special time of year," Stephen Houdlette, director of Economic Vitality in Kennebunk said. "People are looking for something fun to do, they’re looking to get out of the house.”
Like many towns and cities, Kennebunk is preparing for a handful of winter events designed to get locals into the holiday spirit while helping drive foot traffic toward downtown businesses during the slower months. Houdlette noted a growing trend of visitors extending their stays into the colder months.
"We’ve noticed the 'season' continues to grow," he said.
Carolann Ouellette, director of Tourism, Film, and Outdoor Recreation at the Maine Office of Tourism said the increase in winter tourism may be partially due to an increase in marketing, highlighting the pillars of Maine's vibrant downtowns, outdoor recreation, cultural heritage, and food as major draws.
"The vision of [our marketing] plan is a future for Maine where residents and visitors alike enjoy Maine year-round," Ouellette explained.
The increase in visitors last winter also led to an additional $103 million in direct spending according to the office, benefiting both local economies and businesses.
In Biddeford, the Heart of Biddeford organization is also preparing for a busy holiday season. Executive Director Deliah Poupore said winter tourism supports local businesses while still preserving the town’s off-season character.
"Sometimes when we have an event, businesses will say that is my best day of the year," Pourpore explained. "[But] It’s more about, come here, learn something about yourself, and experience this place," Poupore added.
