LISBON FALLS, Maine (NEWS CENTER) — Hundreds of people gathered in Lisbon Falls Saturday afternoon for the 34th annual Moxie Festival to celebrate Maine's official soft drink.
Saturday is "Moxie Day," according to the festival website, and kicked off with a parade.
People enjoyed drinking Moxie and eating Moxie ice cream.
The creator of Moxie, Dr. Augustin Thompson, was born in Union, but Moxie was created and first produced in Massachusetts.
The festival continues through Sunday.